Microsoft is scheduled to launch the Surface Pro on February 9, 2013 but, just like the Surface RT tablet, which got the advertisement videos few weeks ahead, Surface Pro will get the video ad on Sunday, a day after the official launch. Microsoft will be airing the Surface Pro ad on Sunday during the Grammy Awards.
Microsoft aired the first Surface RT ad few weeks before official launch of Surface RT on October 26. The Surface RT ad contained a lot of stunts and dance by girls who were holding Surface with different feats. The director of that ad was Jon M. Chu who will also be directing the new Surface Pro ad.
Although we have already seen one Surface Pro ad by Microsoft but, now, Jon M. Chu has tweeted about the big news of Surface Pro ad debut during the Grammy’s which are scheduled for Sunday, February 10, 2013. We can expect a lot of dance in that ad as well just like the previous one.
— Jon M. Chu (@jonmchu) February 6, 2013
Microsoft is a part of Grammy’s where the software giant is sponsoring a band to perform and participate in the awards. It seems that Microsoft will air the Surface Pro ad during that moments.
This move of Microsoft to debut Surface Pro ad during Grammy’s can be the part of Windows 8 ‘re-launch’ which Microsoft is expected to start with Windows 8 Pro launch.
Source: Jon M. Chu on Twitter